In Japan, the recently revealed Silent Hill is known as P.T. - and someone filmed various Japanese women reacting to the frightening and unsettling gameplay demo. And it’s surprisingly effective marketing. Nicely done, someone at Konami.
The original theme song to Attack on Titan (check it out here) is pretty much perfect - and, best of all, it’s adaptable enough that it goes with pretty much ANYTHING - and makes everything 100x more epic.